I recently built a prototype that demonstrates the power of WordPress paired with AR experiences. I picked Bose AR to illustrate a non-conventional approach to AR and how you can unify website content with a native app. Wasn't sure the best place to post, but here is a detailed blog post on the concept of Bose AR powered by a CMS: 
https://wptavern.com/possibilities-of-a-cms-in-the-spatial-computing-future

Feel free to DM or reply here if anyone has any questions! I had a blast building this prototype. Bose AR is insanely intuitive in Unity3D.